Briefly about WoolLand

  • WoolLand was established in 2011 by three Norwegian women who saw a market opportunity for clothing made in high quality wool with nice design.
  • WoolLand started with children’s clothing, but has during the years expanded to women and men as well.
  • The concept has been a big success in Norway with continuous profitable growth since 2011.
  • WoolLand’s distribution strategy in Norway is to only sell through proprietary channels; a combination of selective physical stores and online.

In a cold country like Norway, Merino wool is a part of daily lives, because of the wool’s unique capabilities. Breathable in summer, insulating in winter, yet exceptionally soft and light weight.

WoolLand brings the traditional wool base layer to a new level because of it’s unique 2-in-1 concept by using thicker wool, our beautiful design and outstanding wool quality.

The clothes are made to be comfortable as well as make you look fabulous for the outdoors, for sports and for the city.

We are only using the softest and finest wool quality

because you deserve it!

WoolLand Norway is classic everyday and sports wear made from luxuriously soft Merino wool.

We believe in smart design, meticulous attention to detail and using only the highest quality wool available.

You and your children should never have to compromise between comfort and style.